what do you mean by SEM
SEM stands for Search Engine Marketing, a digital marketing strategy aimed at increasing a website's visibility in search engine results pages (SERPs) through paid advertising. SEM involves creating and optimizing ads to appear when users search for specific keywords related to the business or product. These ads typically appear at the top or bottom of the SERPs, marked as "Ad" or "Sponsored." SEM offers businesses a way to reach their target audience quickly and effectively, driving traffic to their websites and increasing conversions.
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